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Finding useful information on the World Wide Web is at times taken granted by many of us. As per an internet research there are around 150,000,000 active websites on the internet. Search engine uses complex algorithm to complete the assigned task.

Every company needs SEO to appear on the first page of Google search. If you follow the correct SEO practices you get the results. But just because your website ranked higher at one time does not mean it will remain the same throughout. Fluctuations in ranking can occur and it’s not a very grave concern. More than anything else you need to know the reasons for those fluctuations.

Being aware of the latest SEO updates is very crucial in order to stay ahead of the competition. SEO has become an essential part of your online business since it is an inbound marketing strategy that brings traffic to the website. Considering all these, it is important to be well versed with the latest trends in SEO and you will know how to prepare yourself to build a brand.

Every business has plans of expansion. Before taking it to the next level, a thorough analysis of the business is done. At the right time the business is taken to the next level. However the areas in which you might consider outsourcing are SEO and online marketing. How exactly will you know if it is the right time to outsource SEO? Read the following points to get the answer:

With the end of Google Page Rank, metrics like citation flow, domain authority and trust flow are becoming prominent Google ranking factors.

By introducing trust and citation flow, the job of website ranking has become much easier for Google. The flow metrics get updated regularly and you can’t deceive them. It helps in exactly determining the trust of the website.

It is believed that Google favors big brands, but at the same time the fact is that small businesses can compete with the bigger names for organic search engine traffic. Even though small businesses are tight on budget they can still get their fair share of organic sales leads on Google.Check how:

Link building has always been significant for SEO. Some people think it should be avoided, whereas some think the opposite. Google has more than 200 ways to rank a page. The fact is Google considers links as part of its algorithm but other SEO factors should not be ignored.

Over the time businesses have realized the value of SEO and this has consequently increased its demand. At the same time it is essential to understand what you want to gain from an SEO program before you undertake one.

Everyone by now has heard of Google’s new update, which will give preferential treatment to responsive websites on smart-phones. This impact has been widely labelled as “Mobilegeddon”. With the advance in mobile technology, more and more users are using mobile phones to make lot of searches on the internet.

Online marketing is evolving at a faster rate. The constantly changing business environment leads to new trends. You need to stay ahead of your competitors by keeping yourself updated. Content marketing is undoubtedly an integral part of marketing and it could be made lot more appealing by making it visually attractive.