NoFollow links: Boon Or Bane?

Link building has always been important for a business. It stands for authority and trust of the website. It plays a massive role in making your business more popular and reaching out to more people. Many SEO companies offer link building services since it has become so essential. Links are of two types: DoFollow and NoFollow. It is considered that DoFollow links allow search engine bots to follow the links, whereas NoFollow links do not allow search engine bots to follow the links.

Undoubtedly, DoFollow links from relevant sites are always considered crucial. But there has always been a debate on the importance of NoFollow links. For example, should it be considered while link building,, or does Google view those links to increase the ranking of a website? In short, is it a Boon or a Bane?

Both of these links are equally important as both of them build awareness. As long as they are seen, they are helpful to you. Nobody even needs to click on them; they need to be visible.

Learn more about the importance of NoFollow links:

• Links generate profit

Whether it is NoFollow or DoFollow, it will surely lead someone to spend money on your company’s services. However, nofollow links will earn you more than that domain authority, and it will not only create awareness about your services but also engage with your audience.

• Make the most of your NoFollow links

You need to make the most of the NoFollow links. Understand how you can use them in social media, blogs and everywhere else.

1. Encourage viewers to click on your link.

The link should be tempting enough for the user to click on it. In addition, the headline should be exceedingly catchy.

1. Increase your audience

Get a larger audience if you want more people to see and click on your NoFollow link. For example, try getting in touch with authority people and request them to go through your content. If they find it worth they might even share it, which will increase your audience. Also,, when you write blog posts that refer someone else, make sure they know about it. It is natural for people to share the blogs written on them.

1. Ensure your link is relevant.

One of the most important aspects of a NoFollow link is to ensure its relevance. Many relations remain un-clicked because the content is not applicable. Therefore, it would be best to be very careful in deciding what needs to be shared and when it should be shared.

1. Write relevant content

Your content needs to be relevant when people click on it. This is to reduce the bounce rate. Your headline grabs attention, your if your content is, you might lose your audience. Also, you should avoid writing misleading headlines.

1. Optimize your landing pages

When someone clicks on your link, you must keep them engaged with your content. Therefore, you can provide relevant internal links to keep the user within the website.

• Conclusion

People generally tend to rely more on DoFollow links. But you should realize that if we earn links from relevant domains, every link would be beneficial, be it NoFollow or DoFollow. Google will never penalize websites for having a lot of links. NoFollow links are equally important and valuable for brand building. They are significantly powerful than you can expect. The focus should always be on getting the links in front of the right source at the right time.